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e-Commerce or how do customers get your information?
Extranet is the slogan for the contemporary linking of customers or suppliers to your information infrastructure.
This can be realised, for example, via "e-Commerce" solutions:
"e-Commerce" means:
- Selling something via the Internet
- Trading via the Internet
- Exchanging information via the Internet and
- Offering the customer comprehensive support via the Internet.
In this case, it can involve business transactions in the "Business-to-Business" (B2B) segment or the "Business-to-Consumer" (B2C) segment.
In this case, the largest growth rates are forecasted for the B2B markets:
"During 2006, online sales rose among commercial customers in Germany by 36 percent to 392 billion euro. For the year 2010, the forecast is approx. 636 billion euro. (..) 30 percent of all goods and services traded in western Europe via the Internet were sold domestically in 2006. Great Britain follows at 18 percent."
Quelle: ap Verlag
The development in the B2C segment and particularly in Germany naturally is also ramping up.
As the Gesellschaft für Konsumforschung (GfK) [Company for Consumer Research] stated in March 2007 in Nuremberg, German consumers "spent more than 15.3 billion euro during the past year for goods and services which they purchased directly via the Internet. That is substantially more than in the previous year. Thus, the Internet continues to be the sales channel with the highest growth dynamic."
We support you through our experience in the implementation of standard shop systems (e.g., Intershop, xt:Commerce)
or through the programming of individual solutions and their integration into existing merchandise management systems (SAP, Navision, BüroPlus Next (Büro+), among others).
(Online ordering system: business-to-business area)
Enjoy the benefits of e-commerce:
- Increasing market presence
- Optimal accessibility
(at any time and from anywhere)
- Extend the sales market
- Increased customer loyalty
- Increased customer orientation
- Differentiation from competitors
- Low transaction costs
- Innovative Image
- Reducing personnel costs
ecommerce B2C
Shop systems which link to an editing system permit flexible responses to your target: The market.
Integrate news, new products and special offerings into your shop’s web pages on your own in order to always keep your data up-to-date.
Use functions of a system that is search engine-friendly which promotes indexing by search engines and allows you to optimise certain pages, articles or groups of goods on your own.
Ask us about our
Online-Marketing experience.
For over 10 years, we have advised our customers successfully in the areas of online advertising and search engine marketing and provided support through our tools as well as Google Adwords T and Adsense campaigns as well as also in the optimisation of web sites for the search engines.
Ask us about this, we would be glad to advise you ...
With the inbase shop module (B²B, B²C), you will moreover have:
- Extensive statistics
(Sales by period, articles, groups, server names, currencies, etc.)
- Various import and export routines to enterprise resource planning systems
(SAP, Navision, HS, BüroPlus Next (Büro+))
- Automated functions to update the shop items and product groups
- Automated functions to import orders
- Customer to Article (price) relations
- Multiple payment and shipping methods
- Customer to groups (-discounts) relations
- Completed on-line transactions can be accessed in the shop as a web page (and optional as PDF).
- Management of multilingual data items
- No limitations for number of shop items or categories
- Modules for Adword generation
(Example of an online shop B2C: Akku.net)
read more about content management system ...
read more about Online marketing ...
read more about Shop system ...
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